Another Person Is Posting Bad Reviews About My Business. What can you do?

If you encounter spam reviews or know a rival company or disgruntled ex-employee is posting negative reviews on your Google+ Local page you need to contact Google directly for support.

Click Here To Report Fake Reviews To Google

Avoid posting direct responses to sites such as Yelp, and RipOffReport, as the additional posts will simply drive the stickiness of the bad results even more. Better to do what’s possible to resolve the complaint in private, if possible, and to set up other locations for customers to post their positive experiences.


How can a small Business Recover from a Bad Reputational Incident?

The best defense is to make it a practice to resolve customer support issues as soon as they occur, before a customer becomes upset enough to post a negative review. Don’t argue. Offer a discount or a refund instead, to avoid as much as possible the risk of getting a potential negative review. A single bad review could cost a business to lose dozens of new customers each month.

The flipside, of course, is that happy customers can refer business to you through positive online reviews.

If an incident is severe enough, consider reaching out to the media directly to explain the situation and if necessary, to apologize publicly to customers affected.

Additionally, in a recovery situation and as a general practice, remember that just as content is king for SEO, authentic and relevant content is vital for reputation management as well.

Create as many positive reviews as possible about your company and its products and services. Post the reviews on your own website and find opportunities to post reviews in other locations that you own. For example… Google+, Facebook, LinkedIn, Pinterest, etc. Be sure to link these review posts back to your company.

YouTube clips are especially helpful for creating results that may naturally rank on Google’s first page.