Script (Gate Keeper) Dentist – Expert Interview

Can I speak to Dr {NAME}..?

– NO..
– HE/SHE IS NOT AVAILABLE…
– HE/SHE IS WITH A PATIENT…

Did Dr {NAME} received the invitation we sent…???

NO… WHATS THIS ALL ABOUT
I DON’T KNOW… WHATS THIS ALL ABOUT

My name is Michael Scott.
I am an Associate Producer with Local Expert Interviews.
We are producing a series of Expert Interviews with local Dentists in the {City} area.
We would like to interview Dr {NAME} as an expert.
I would like to schedule a quick 15 minute conversation to talk to Dr {NAME} about the details of the program.
Can I schedule a quick call with Dr {NAME}…???

NO… NOT INTERESTED
NO… CAN YOU SEND US THE INVITATION AGAIN..???

Ok, before I go, let me ask you… Would YOU consider Dr {Name} an expert in Dentistry?

YES

You would probably agree with me that there is a lot of bad information about Dentistry on the Internet, right..?

YES

What we are doing is producing segments for our program Dental Trends.
In these segments we are creating interviews with experts in Dentistry to educate the general public and give the proper information on Dental problems.
Does that make sense..???

YES

Between you and I…
Once people watch these interviews…
they generally call the expert in the interview to fix their problem.?
That would be good for Dr {NAME}, right..??

YES

What I would like to do is schedule a quick 15 minute conversation with Dr {NAME} to discuss a Topic he would like to talk about and details of our program. Is that OK… ?

OK
When is Dr {NAME} available..???
HOW MUCH DOES THIS COST
Between you and I, the Expert Interviews typically cost $25 hundred to $3000 to produce
but because of our BETA program we are underwriting all the production costs.
So, bottom line… there are NO production costs for you.
Is that OK..?

OK

When is Dr {NAME} available..???

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