Step 3 Script

EXPOSE Interview Script
Cold Call / 15 Min. Conversation

Hi [Owner name],

I’m a Assistant Producer with Local Expert Interview TV

We are producing an online show called “Dental Trends” where we interview the experts on the topic of “How To Find The Best Dentist in The Area”

There are 1000’s of people that go online looking for a medical information and we would like to produce A segment to educate consumers on this topic and thought you would be a great expert.

Our expertise is online marketing and Typically a segment like this would cost a few thousand dollars, but we are in beta right now so we are going to cover all the production costs of getting a spokemodel, studio, graphic and animation. Let me show you a similar segment we did

    • 1– Are you in front of your computer?
    • 2– Please go to Google and type in… “Best Cosmetic Dentist Singer Island FL”
    • 4– What did you think of the video?
    • 5– How much did you think it costs to produce a CNN Style interview like that with spokesmodels, primetime graphics, animation and turn it into a “Entertainment Tonight” type of expose?

[Wait for Answer]

  • 6– [ If they say “I don’t know”]
    [you say] If you did know, how much do you think it would cost?

So preliminarily we’d like to position you as the expert, We will need a few things from you if we agree to move forward… in return for covering all the production costs we will need:

We need your feedback…
Because this is part of an overall program to help local businesses with their Brand, Social Media, SEO, and Reputation and help businesses to get more customers…. we require each participant to learn how they can best use this interview for their marketing and give us feedback on their experience. Are you good with giving us your feedback?

[Wait for Answer]

We are looking for 3 Referrals Of Other Reputable Small Businesses That Can Be A Part Of The Beta. This will help us in building our portfolio of interviews. Sound good?

[Wait for Answer]

We’ve got some small hard syndication costs we can’t get around. Typically for optimizing and syndicating a video we would charge $500 – $700 But because this is in beta, we are asking just to help us cover our hard cost syndication of ($249) so after we’ve produced the Review Commercial, we can put it online and broadcast for customers to find. Sound Good?

[Wait for Answer]

Now before I approve the production costs, I have to understand 3 important things:


And this is the most important to me… Obviously we want to work with a company that has a good reputation. I’d like to takes some notes:

– What makes you unique in the marketplace?
– What do you do differently than you competition?
– What type of marketing are you doing to get message out?
– What are you spending a month trying to get your message out?

Sounds great. I think this will be a great interview. So way we will do this interview is online where we don’t even have to come to your office. We will film you through a dedicated video feed right from the camera in your computer. I’ll be writing a script outline for you to follow. When it comes to interviews everyone wants sound bites, so we’ll start by doing a dress rehearsal.


We have some deadlines we have to meet, so I need to know when you have 30 minutes available for a DRESS REHEARSAL video call. On this call we will:

1. Set Up Your Computer Camera And Lighting and Frame you properly for the interview

  • What type of computer do you have?
  • Does it have a webcam?

2. We will spend about 15 minutes showing you how to best leverage the interview video
3. We’ll have a script outline written for you, so all you’ll really need to do is read from a script. Have you been interviewed before?
[Wait for Answer]
Well we will make it really easy for you and make You look like a rockstar

What time on [48 Hours Later] ______________ do you have available for the Dress Rehearsal


So the last thing is Film Day. Where we will film the actual interview. The interview is only a few minutes, but we might want to have a few takes on it. So we’ll need about 45 minutes to make sure we get a great interview.

What time on ______[Day]______ the ______[Date]______ do you have available for that call?

Ok I’ve got your scheduled for:

______[Date]______ at ______[Time]______ for a Dress Rehearsal


______[Date]______ at ______[Time]______ For Film Day

Sounds like this is going to be a great segment. I’m excited we got a chance to talk. It seems like a great fit for what we are looking for as part of our Beta program.

I’ll send you an email with some notes from our conversation, what’s the best email for you?
And direct number?

Can you go to LocalExpertnterview.TV/Interview (Click Here)

You’ll see there the scheduling page. Can you just fill in your Name, Company Name, Phone and Email?

Great, just let me know when your done.

Next click “Next Step” so here’s where you cover the syndication costs.
Once you complete this, The system will have everything set up on our end.

What questions do you have?

Great, I look forward to working with you, and if you have any questions, I’ll send my contact information in my follow up email for you.

Great, we will talk soon.